Business Transformation
Discover how leading with goodwill can drive sustainable growth in both B2B and B2C contexts, with case studies from companies like Salesforce, Patagonia, and Zappos that have built extraordinary loyalty through trust.
Goodwill-Led Growth: How Genuine Relationships Power Business, Governance & Life
Discover a fresh approach to growth that moves beyond transactions. Goodwill-Led Growth (GLG) shows how trust, empathy, and authentic relationships can transform the way we lead, build, and live. Read, listen or chat — experience the book your way.
What You'll Gain
Discover the key insights and knowledge this book offers
Personal Growth
Learn how adopting goodwill as a life philosophy can lead to stronger relationships, better mental health, and more fulfilling personal and professional connections, backed by research from Harvard's 85-year study on happiness.
Practical Framework
Gain access to a step-by-step implementation guide and key performance indicators to measure trust, empathy, and social impact in your organization or community.